Open to opportunities · Alberta · Ontario · Québec · Remote

Erick
Ngwese

Marketing Data Analyst · AI Marketing Professional · Entrepreneur

8+ years transforming marketing strategy through analytics and AI. Specializing in advanced analytics, generative AI adoption, and sustainable business growth through intelligent automation and data-driven decision-making.

Founder of NG Consulting — democratizing AI adoption across Sub-Saharan Africa through consulting, training, and education.

AI Marketing Strategy Marketing Analytics n8n · Make · Zapier Generative AI Tableau · Power BI Python · SQL Bilingual EN/FR
Get In Touch View Projects →
8+Years in Marketing
🌍 AB · ON · QC · Remote
8+
Years in Marketing
15+
Research Studies Led
12+
Portfolio Projects
50+
Projects Delivered
EN/FR
Bilingual
What I Do

Where AI Meets
Marketing Strategy

I bridge deep marketing analytics expertise with hands-on AI implementation — helping organizations build smarter, data-driven marketing operations.

Marketing Analytics
Campaign performance, A/B testing, funnel optimization, lead-to-ACV tracking, RFM profiling, and executive dashboards using Tableau, Power BI, and Looker Studio.
AI Marketing Automation
End-to-end intelligent automation using n8n, Make, and Zapier. Custom AI agent design, no-code/low-code solutions, and AI-powered campaign orchestration.
AI Strategy & Governance
AI adoption roadmaps, governance frameworks, and change management programs translating AI capabilities into measurable business outcomes with compliance.
African Market Focus
Deep expertise in African market dynamics, localization strategies, and sustainable AI adoption for emerging economies and enterprises.
Advanced Analytics
Build predictive models, customer intelligence dashboards, and data-driven decision support systems using SQL, Python, Power BI, and advanced statistical methods.
Go-to-Market Strategy
Data-driven GTM frameworks, multi-channel acquisition analysis, budget reallocation modeling, and cross-functional leadership to drive measurable growth.
Career

Professional Experience

8+ years across marketing analytics, strategy, and AI — Canada, Cameroon, and Sub-Saharan Africa.

● Current
Marketing and Analytics Coordinator
LABPLAS Inc. — Canada
July 2025 – Present
Design and maintain interactive Tableau dashboards and Excel reporting for senior leadership. Analyze marketing data to isolate performance drivers and inform budget allocation. Lead competitive intelligence monitoring and contribute to the Marketing Information Architecture using Agile methodologies (Monday.com).
TableauExcelPythonSQLAgileMonday.comGA4
2022 – 2024
Senior Marketing Research Analyst
Cible Études et Conseil — Canada
January 2022 – October 2024
Led 15+ B2B research studies. AI-assisted executive dashboards → +25% client satisfaction. Mentored analysts → 40% improvement in delivery timelines. Budget optimization → 30% cost reduction.
A/B TestingPower BISPSSLooker StudioBigQuery
2019 – 2022
Marketing Strategy & Business Dev. Manager
Emeraude-Events SARL — Cameroon
August 2019 – January 2022
Led cross-functional teams for multi-channel campaigns. GTM strategies with measurable KPIs. Improved market positioning by 20% YoY. Managed vendor relationships to maximize ROI.
GTM StrategyCampaign MgmtKPI FrameworksB2B
2017 – 2019
Marketing & Communication Project Manager
Vendor and Marketing SARL — Cameroon
August 2017 – April 2019
Managed Google Ads, Facebook Ads, and email campaigns with performance tracking. Led SEO/SEM strategies and built reporting dashboards to track campaign effectiveness.
Google AdsFacebook AdsSEO/SEMGA4Email Marketing
Community

Volunteer Leadership

Chief Marketing Officer (CMO) — Volunteer
TFYIP — Toronto Foundation for Youth Involvement in Politics · Canada
January 2026 – Present
Define and execute the full marketing strategy for TFYIP, leading a multi-functional team to drive community engagement, digital outreach, and brand awareness. Apply AI-assisted marketing tools to amplify reach and optimize campaign performance for youth political engagement initiatives across Canada.
2019
Founded
2023
AI Pivot
AI Strategy Consulting Training 🌍 Africa

Strategic AI consulting and digital transformation practice — designing and implementing AI governance, adoption frameworks, and intelligent automation workflows for organizations across Africa.

LinkedIn Facebook
Entrepreneurship

Building the
AI-Ready Africa

In parallel with my corporate career, I founded NG Consulting in 2019 — a Cameroonian firm that started in digital marketing and pivoted in 2023 to become a specialized AI strategy and adoption practice serving organizations across Africa.

2019 — Founded
Digital Marketing Consultancy
Launched NG Consulting SARL in Douala, focusing on digital marketing strategy, training programs, and marketing consulting for Cameroonian businesses.
2023 — Strategic Pivot
AI Strategy & Transformation Practice
Pivoted to AI strategy consulting — AI adoption roadmaps, intelligent automation workflows, governance frameworks, and organizational AI readiness programs for African enterprises.
2024–Present — Impact
Democratizing AI Across Africa
Through social platforms and educational programs, NG Consulting shares practical experience designing and deploying AI solutions for African organizations — making AI accessible and building sustainable capabilities across the continent.
Projects

Portfolio & Projects

Applied analytics and AI projects covering predictive modeling, funnel optimization, customer intelligence, and executive reporting.

AI · EdTech
Lead Conversion & Sales Prioritization Model
  • Lead scoring framework to identify high-probability conversions and optimize sales resource allocation
  • Feature engineering, preprocessing, segmentation and classification models
  • Model evaluation using ROC-AUC, Precision-Recall, and business cost sensitivity analysis
  • Predictive outputs translated into actionable lead profiles and prioritization dashboards
ClassificationROC-AUCLead ScoringFeature Engineering
View on ePortfolio
AI · E-Commerce
Purchase Intent & Funnel Optimization Analysis
  • Analyzed behavioral web session data to identify high-intent visitors and improve CRO
  • Predictive models and feature importance to determine key drivers of purchase intent
  • Dashboards visualizing funnel drop-offs, session patterns, and channel performance
  • Actionable insights supporting targeted remarketing and performance marketing
Predictive ModelsFeature ImportanceCROBehavioral Data
View on ePortfolio
AI · Retention
Customer Retention & Cohort Performance Analysis
  • Cohort and behavioral segmentation to evaluate retention trends and LTV dynamics
  • Data models to analyze churn risk and revenue contribution by acquisition channel
  • Executive-ready dashboards monitoring retention KPIs and long-term performance
  • Strategic recommendations to improve engagement and lifecycle marketing
Cohort AnalysisLTV ModelingChurn RiskSegmentation
View on ePortfolio
AI · Operations
Hospital Length of Stay Prediction
  • Predictive regression model to estimate operational duration from structured datasets
  • Advanced preprocessing, variable selection, and cross-validation techniques
  • Analytical workflows ensuring model interpretability for operational planning
  • Insight-driven decision support for complex, high-stakes operational datasets
RegressionCross-ValidationOperational AnalyticsPreprocessing
View on ePortfolio
Technical Skills

Tools & Technologies

BI & Data Visualization
Tableau90%
Power BI88%
Excel — Power Query95%
Looker Studio · BigQuery82%
Programming & Data
SQL87%
Python76%
SPSS80%
AI & Automation
n8n · Make · Zapier88%
Generative AI Strategy85%
KNIME · DataIku · Altair AI75%
Digital Marketing & Platforms
GA4Google AdsFacebook Ads Google Tag ManagerSEO/SEM HootsuiteSprout Social Email MarketingMonday.com Agile/ScrumMicrosoft Project
Credentials

Education & Certifications

MSc Marketing & Business Strategy
ESSEC Business School / Université de Douala
🎓
Bachelor's — Quantitative Management Techniques
ENSET / Université de Douala
AI & ML: Building Data Science Solutions (No-Code)
MIT Professional Education
2025 — Completed
Generative AI for Business
University of Toronto, Rotman School
Microsoft Certified: Data Analyst Associate — Power BI
Microsoft
2026
Google Analytics 4 (GA4) Certification
Google Skillshop
2026
Python for Data Science, AI & Development
IBM — Coursera
Google AI Essentials Specialization
Coursera
Agile Project Management Certification
Alison
2025
Let's Connect

Ready to Build
Smarter Marketing?

Whether you need an AI Marketing professional, a strategic analytics partner, or want to explore AI adoption for your organization — let's talk.

Email erickngwese873@gmail.com LinkedIn Personnel linkedin.com/in/erick-ngwese NG Consulting LinkedIn — @ng-consultingsarl NG Consulting Facebook — @ngconsultingsarl
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